Mission & Cultural Awareness

Written By Stefanie Leiter

Once you've defined your Internal Communication Plan (ICP) and aligned it with your company's mission and goals, it's crucial to prioritize your most valuable asset: your employees.

Missional and cultural awareness unique to your organization enhances your onboarding process with new employees and reemphasizes the organization’s vision to current employees. This framework emphasizes the importance of new employees understanding the mission and vision of the organization. Starting at day one, employees have a higher probability of staying retained by providing opportunities to learn who you are, why you exist, and what you hope to have them help you achieve.

Simon Sinek teaches that we don’t follow our leader because we have to, but because we want to. When we go to work that has a mission we believe in and a culture we love, we are more productive and creative. Bonus? Our home life also improves because we are happier.

Realigning your onboarding process to your mission and culture will not only increase employee engagement but also strengthen the organization's brand and build a more cohesive and values-driven workplace. 

Stefanie Leiter

My professional journey is rooted in strategic public relations, with a particular emphasis on proaction versus reaction. I believe that effective communication requires a deeper understanding of the impact on audience engagement. Recognizing the importance of global perspectives, I leverage my certification as a Cultural Intelligence (CQ) facilitator to integrate cross-cultural competency into all facets of my work, ensuring inclusive and impactful communication strategies.

My specialization in internal communications stems from a deep understanding of its critical role in organizational success. I am passionate about delivering tailored solutions that foster robust employee engagement, drive retention, and build resilient organizations prepared for potential crises. This includes developing proactive crisis communication plans that mitigate risk and maintain stakeholder trust. Furthermore, I contribute to leadership development by equipping leaders with the communication skills necessary to inspire and guide their teams.

In the academic sphere, I am dedicated to preparing the next generation of communication professionals. Through the implementation of client-based projects and interactive learning methodologies, I strive to bridge the gap between theory and practice. My goal is to equip students with the practical skills, critical thinking abilities, and ethical awareness necessary to thrive in a dynamic and competitive industry, empowering them to pursue fulfilling and purposeful careers.

StrengthsFinder Top 5: Discipline, Achiever, Context, Strategic, Learner

Enneagram: 2w1

https://shapingcommunication.com
Next

Generational Communication