Tailoring your communication strategies based on your audiences is key to the overall health of your internal communication modeling. Effectively reaching everyone means being sensitive to individual communication preferences, cultural nuances, and generational differences.

One major gap in internal communication for many organizations is the absence of a crisis communication plan. In fact, Cision Communications reports that fewer than half of U.S. organizations have developed one. A reactive approach rather than a proactive strategy is rarely effective when navigating a crisis or organizational challenge.

Every organization designs and implements communication plans for its customers and clients because profitability keeps the lights on. But what about your reputational security internally? Who is looking out for you and your employees?

Internal communication planning strategically outlines a unique plan that will effectively convey messages to employees. In doing so, you are more likely to retain your employees because you place their value to your mission first. 

External communication receives all the accolades. Organizations brag on their social media, websites, and videos. These tactics play an essential role in an organization, like a branch of a tree. But without rich, well-nourished roots and ample sunlight to support the trunk, the branches can’t grow. And without growth, there’s no fruit or foliage to enjoy.