The Proactive Crisis Approach

One major gap in internal communication for many organizations is the absence of a crisis communication plan. In fact, Cision Communications reports that fewer than half of U.S. organizations have developed one. A reactive approach rather than a proactive strategy is rarely effective when navigating a crisis or organizational challenge.

Your organization’s reputation and image are a priority, but your number one audience for your organization is your employees. To take care of your employees, you need to provide the safety, trust, and security they expect from their employer. With a pre-crisis communication plan, your organization will be prepared for potential crises to mitigate reputational damage and maintain stakeholder trust. Three areas of focus are critical to assess before a crisis happens.

• Stakeholder communication mapping

• Risk assessment and vulnerability analysis

• Crisis communication plan development

Don’t let a crisis hit without a plan. Talk to Shaping Communication to discuss how to keep your reputation intact.